Trade shows exist to showcase the latest and greatest in a particular industry, and ones that are held in super-sized convention centers can often see thousands of exhibitions over the course of a single weekend. So if you're planning to attend a trade show in the hopes of making a big splash with your product, you'll need to stand out from the crowd. Fortunately, you can start by customizing your trade show exhibit rental in just a few simple ways. Check out three things below you should consider including to make your exhibit space the perfect home for your product.
Hanging Signs
In a large convention space, everyone is competing for attention. One sure way to get this is by renting a hanging sign to put above your exhibit. People will naturally direct their gaze upwards when trying to navigate a trade show, and if you can hold their attention briefly with an eye-catching sign, you'll have a great opportunity to introduce your product. For maximum visual exposure, choose a sign that displays your company logo or product name in all directions -- preferably on a circular or pinwheel hanger.
Workstations
Once you've got the attention of passersby, you'll want to show off your product in a way that's streamlined, functional and works well within your exhibit space. That's where workstations come in. Workstations can serve multiple purposes -- sometimes they might simply serve as a convenient way to shelve your product range. Others might choose to use them as a exhibit centerpiece where the focus is an audiovisual presentation. Regardless of how you use them, workstations can make the difference between an haphazard, amateur exhibit and a polished, professional one.
Furniture
Many people rent large trade show exhibits without giving thought to what they should put inside them. As a result, many exhibits look strangely empty and, as a result, uninviting. To avoid this problem, rent furniture along with your exhibit. It will lend a more familiar, cozy feeling to your space and help to welcome potential customers. The range of furniture that can be rented for trade show exhibits is huge, from standard bar stools and and cafe tables to lounge seating and LED pedestals. Creating a customer-friendly atmosphere can be done using a variety of different furniture combinations, but whatever you decide to include, make sure that it's comfortable, visually striking, and that the separate pieces complement each other.
Share